6 Advantages of Print Advertising
We are a technology-obsessed society, and unless we are constantly connected through some kind of digital device, they will not feel comfortable. Moreover, as the entire world has moved to the Internet, some in the advertising industry will think that print ads are dead and buried. But this is not true. The prints are still very active. In fact, advertisers who use print as part of their marketing mix are likely to significantly increase their response rates. There are just six advantages of print advertising. 1.) Leverage reputation Printed publications that consistently provide readers with high-quality, reliable content can increase credibility, and advertisers can easily take advantage of this credibility. The brand, known as the “halo effect,” puts ads into respected print publications and gets the same positive feelings from readers who are related to the publication itself. This means that your ads can be considered completely trustworthy, making it easier for potential...